The Sensory Arms Race in Hospitality — And Who’s Being Left Out of It
The Sensory Arms Race in Hospitality — And Who’s Being Left Out of It Hospitality has quietly turned into a sensory arms race. Signature lobby scents. Curated soundscapes. Biophilic design, ambient lighting, tactile finishes — properties are competing harder than ever to engineer how a stay feels. Almost all of that investment is aimed at guests […]
